Placemaking

‘A home for Pioneers’

Challenge

A small town at the heart of Tyrol, Austria was long only known for its industrial heritage. It wanted to raise its profile, creating a unique positioning and identity with the goal of attracting a more international audience. We infused the community with energy by setting a clear vision for its development.

Result

We created a vision and roadmap to attract a new audience for a new destination, establishing the town as progressive hub for new startups and the "creative class”. We had to align local stakeholders, the Tyrol tourism board and local community leaders by working collaboratively in ordert to create a strategy which is future facing and inclusive of the local nuances turning Wattens into a new destination. Together we laid the ground work to turn a small town overshadowed by its industrial past into an open and creative community fuelled by an entrepreneurial spirit.

My role

Strategy director leading the insight and strategic phases

Brand and experience strategy

Vision and positioning

Experience concepts and principles

Activation ideas

Co-creating the new identity with the design team

Methodologies / Activities

Stakeholder management

First-hand research (Interviews, Focus groups)

Secondary research (Benchmarking, Trend research)

Brand strategy

Experience strategy and principles

If you want to know further details about my project or simply want to have a chat about how I could be helpful to you, please get in touch.