About

Laura is a strategic design leader who has spent the last 8 years designing and transforming brands through a human-centred lens, creating engaging brands and brand experiences.

For Laura, a truly insightful and creative response to her client's challenges can differentiate them with the power to change perception, motivate sales and build loyalty. Her approach spans branding, strategic thinking, and designing brand-consumer relationships and ensures that the result of every project is purpose driven and delivers a meaningful experience.

Laura also creates and facilitates workshops for brands on topics including brand definition and strategy as well as the creative exploration of retail- and consumer trends and helps brands to find and deliver on their purpose through all brand touch-points.  

Laura has lived and worked across UK, Europe and for 2 years in China and South East Asia. Her clients are from the US, UK, China, Canada, Japan, Korea, Russia, and Middle-east. She has worked on brands including Lululemon, Missguided, O2, VW, Serta Simmons, Diageo, Amore Pacific, Ardene, Google, Disney, Adidas and Marriott Hotels.

Her premise is to push boundaries and help her clients define exciting new chapters that are truly unique to them, become tastemakers and lets them stand out in the competitive landscape.

'Pushing brands past cultural relevance into cultural leadership'